Benefits of Demand Plus
Drive more direct bookings and reduce reliance on OTAs by listing your property on popular metasearch engines via Demand Plus.
Benefits:
Increased visibility — your property will be listed on top metasearch sites Google Hotel Ads, Trivago, and Tripadvisor.
Own your guest data and build direct relationships. Bookings will be made via your SiteMinder booking engine.
Pay only a small transaction fee for completed stays, with easy monthly reconciliation for cancellations.
Pay a lower commission structure than typical channel rates (20-30%).
Easy sign up and simple to use. To get started, go to Distribution > Demand Plus.
How much does Demand Plus cost?
No setup or monthly fees.
Pause or cancel at any time.
Only pay a small commission fee on completed stays (on the Net reservation value of each completed stay, which excludes credit card fees, taxes, and service charges).
The commission varies per region — view commission rates in Distribution > Demand Plus during or after activation.
How can I activate Demand Plus?
To get started and activate Demand Plus, go to Distribution > Demand Plus > click the Get started button.
Follow the setup steps to activate Demand Plus and connect your booking engine.
Set up and find your property on metasearch sites
⚠️ Important: Before your property will appear on Google Hotel Ads, Tripadvisor, and Trivago, you must complete the setup and create a metsearch profile for each site. Once setup has been completed, it may take up to two weeks before your listings are live on Google Hotel Ads, Trivago, and Tripadvisor.
Your property details in your SiteMinder platform (Property Settings > Property Details) must match exactly with the details set up for your metasearch profiles.
The correct category must be selected on your metasearch profile:
Google Hotel Ads: Hotel property category
Trivago: Accommodation category
Tripadvisor: Hotels category
Google Hotel Ads
Required setup:
Create a Google Business profile matching your SiteMinder property details.
Your property must be listed under the “Hotel property” category.
To check your Demand Plus listing:
Search for your property on Google.
Look for your direct booking engine link in price comparisons.
Trivago
Required setup:
Create a Trivago profile matching your SiteMinder property details.
Your property must be listed under the “Accommodation” category.
To check your Demand Plus listing:
Go to Trivago’s website and search for your property name.
Look for the "Hotel Website" rate in search results.
Tripadvisor
Required setup:
Create a Tripadvisor profile matching your SiteMinder property details.
Your property must be listed under the “Hotels” category.
To check your Demand Plus listing:
Search for your property on Tripadvisor.
Look for your direct booking price.
Click "View deal" and check you are redirected to your direct booking engine.