Demand Plus helps your property get discovered in conversational AI experiences and drives travellers to book direct. More travellers now start their search by asking AI platforms like ChatGPT and Claude for recommendations. AI bookings in Demand Plus make your property discoverable in these experiences, using your live rates and availability, then send travellers to your booking engine to complete the reservation.

Because your rates and availability come directly from your booking engine, your property appears with accurate, real-time information.

Your property can appear in ChatGPT and Claude today, with more platforms to follow. Before your rates and availability can appear, a traveller needs to connect the AI booking partner (DirectBooker with Direct Booking MCP) to their preferred AI platform. When a traveller selects your property, they are directed to the booking engine connected to Demand Plus to complete their booking.

Note: AI bookings are not available to properties using the Group Booking Engine.

AI bookings in Demand Plus is currently in beta until 30 November 2026. While in beta, AI-sourced bookings will have 0% commission until 30 November 2026.

From 1 December 2026, 6% commission plus applicable taxes will apply to all completed AI-sourced bookings, based on net booking amount.

From 1 December 2026, AI-sourced bookings will appear in your invoices for Demand Plus. You can check the booking fee for each AI-sourced reservation in your self-service Billing portal (Billing > Booking fees, filtered by Demand Plus). They will also appear in Distribution > Demand Plus > Statements.

You can track AI bookings in your Demand Plus performance dashboard. To view your AI booking metrics:

Note: The dashboard shows completed AI bookings only. Impression and click data is not available for AI platforms.

In a reservation, an AI booking appears the same as a Demand Plus metasearch booking and are not separately labelled. In the reservation summary:

To see the total booking amount from AI platforms, check the AI Platforms row under Distribution > Demand Plus.

AI bookings are included as part of Demand Plus. There is no option to opt out.

Metasearch helps your property show up in price-comparison results. AI bookings help your property show up in conversational AI experiences, where travellers ask for recommendations.

AI bookings are supported on ChatGPT and Claude today, with more AI platforms to follow over time. Your property can appear on these platforms once a traveller connects the AI booking partner (DirectBooker) in their preferred AI platform, using your live rates and availability.