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Forecasting

Forecasting is a feature included with Dynamic Revenue Plus that provides predictive analytics within Insights.

Dynamic Revenue Plus can be added to your existing SiteMinder plan. Go to Insights > Dynamic Revenue Plus to learn more or enquire here.

Understand the Forecasting report

Forecasting is a predictive analytics capability within Insights, available for Dynamic Revenue Plus customers. It predicts your room nights or occupancy rate for the next 90 days, so you can make confident pricing, staffing, and distribution decisions.

Powered by SiteMinder iQ, Forecasting analyses 300 million or more room nights booked each year. Switch between the two views using the dropdown at the top of the report.

💡 Occupancy rate forecasting is currently available in Australia, Spain, and Thailand only, and will become available in more countries in the coming months.

Forecasting includes two views:

  • Room night forecast chart: your booking trajectory versus your market over 90 days.

  • Forecast daily breakdown table: day-by-day data you can export as a CSV.

Access the Forecasting report

Access the Forecasting report from Insights > Forecasting.

Who can access Forecasting

Forecasting is available with Dynamic Revenue Plus.

To see your property's own forecast, your property needs both of the following:

  • Twelve or more rooms.

  • Twelve or more months of booking history on the platform.

If your property does not meet both requirements, you will not see your property's forecast. You will only see market-level data instead.

⚠️ Occupancy rate forecasting requires your property to be connected to a PMS, in addition to the twelve rooms and twelve months of history required for room night forecasting.


Room night forecast chart

The room night forecast chart shows five data points:

  • Solid blue line: property booked: actual room nights already booked for your property.

  • Dashed blue line: property forecast: AI-predicted room nights expected by the end of the ninety-day period.

  • Light blue shaded area: confidence interval: the range showing prediction reliability. This range is wider for dates further in the future, or when market patterns are more volatile.

  • Grey solid line: market booked: your market's pace scaled to your property size, showing whether you're capturing your expected market share.

  • Grey dashed line: market forecast: your expected proportional share of market demand.

Hover over any point on the chart to see detailed metrics for that date, including a comparison of your property versus market share.

Forecast daily breakdown table

The table shows a day-by-day breakdown of your property forecast, property booked, market forecast, market booked, and market pace. Use the Export CSV button to download the data.

Market pace shows your booking velocity compared to your market:

  • Ahead (green, up arrow): you're booking faster than your market.

  • Behind (red, down arrow): you're booking slower than your market.

  • On pace (grey): you're booking at the same rate as your market.

Occupancy rate forecast

💡 Occupancy rate forecasting is currently available in Australia, Spain, and Thailand only.

Use the dropdown at the top of the Forecasting report to switch from Room nights to Occupancy rate. Occupancy rate forecasting shows the same five data points as the room night forecast, using occupancy percentage instead of room nights:

  • Solid blue line: property booked: your property's actual occupancy rate already booked.

  • Dashed blue line: property forecast: your property's AI-predicted occupancy rate over the next ninety days.

  • Light blue shaded area: confidence interval: the range showing prediction reliability.

  • Grey solid line: market booked: your market's actual occupancy rate already booked.

  • Grey dashed line: market forecast: your market's AI-predicted occupancy rate over the next ninety days.

Occupancy rate forecasting is currently available in Australia, Spain, and Thailand. It is rolling out to other markets over the coming months.

⚠️ Occupancy rate forecasting requires your property to be connected to a PMS, in addition to the twelve rooms and twelve months of history required for room night forecasting.


About the data

Forecasts update daily as new bookings come in and the market environment changes. Changes are normal and mean SiteMinder iQ is learning from fresh data. Forecasts become more stable as you get closer to the stay date.

What does a wide confidence interval mean?

A wide confidence interval means there's more uncertainty in the prediction. This typically happens when:

  • The stay date is further out in the future.

  • The date has unusual patterns, such as a new local event or a shoulder season.

  • Your property lacks sufficient historical data.

  • Market patterns are volatile for that period.

How accurate is the forecast?

Forecasts are based on 300 million+ room nights booked each year analysed by SiteMinder iQ. Accuracy improves as you get closer to stay dates - forecasts 7 days out are typically 85-90% accurate, while 90 days out may be 70-75% accurate. The confidence interval shows you the reliability range.

What is fair share?

Fair share is your proportional market size based on your room count relative to the total market inventory. Equal distribution is assumed — location, reputation, and pricing affect your actual capture rate.

➕ For example: 20 rooms in a 500-room market = 4% fair share. If the market forecasts 1,000 room nights, your fair share forecast is 40 rooms.

Why does the Forecast report show no data?

Occupancy rate forecasting requires your property to be connected to a PMS, in addition to the twelve rooms and twelve months of history required for room night forecasting. If your property does not meet these requirements, the report shows no property level data and you may see the message "Insufficient data to generate a summary for this period." You will still see the market level forecast.

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