About the booking performance report
To access the Booking performance report, go to Insights > Booking performance.
The booking performance report gives you access to performance data for your property. Gain insights into which rooms, rates, channels, and source markets are generating the most reservations.
Note:
Your Property data is sourced from bookings received through all your connected channels, including Direct booking.
Some channels do not record the reservation revenue on a reservation. These reservations are still included in the booking performance report, but they are excluded from the ADR calculation.
If you receive reservations in multiple currencies, these reservations are converted to what your default currency was on the booked-on date. Our currency conversion rate is based on xe.com.
Booking Insights
At the top of the booking performance report, view a performance summary (Booking insights) for your property, that includes the following data:
Room revenue — the total room revenue (excluding extras).
Total revenue — the total reservation revenue (including extras). Note that total revenue data will not show when the report is filtered by Stay date.
Reservations (after cancellations) — the total number of reservations, excluding any cancellations.
Room nights — the total number of room nights sold. Note that when the report is filtered by Stay date using the“Show performance by” filter, then the room nights in the calculation will be for the selected stay date period only.
Room nights include reservations that have no revenue recorded. (For example, a booking might not have any recorded revenue when a guest uses loyalty points from reward programs.)
Avg. lead time — how many days in advance, on average, rooms are booked before the check-in date. (The total lead time divided by the total number of reservations.)
Avg. daily rate (ADR) — the average revenue earned for an occupied room, per day. Calculated by the total revenue divided by the number of room nights.
Note that ADR excludes reservations with no recorded revenue. (For example, a booking might not have any recorded revenue when a guest uses loyalty points from reward programs.)
Avg. length of stay (ALOS) — the average length of stay. Calculated by the total length of stay divided by the total number of reservations.
Note that when the report is filtered by Stay date using the“Show performance by” filter, the room nights in the calculation will be for the selected period only, however, ALOS is not restricted to the selected period, and will use the reservation’s full length of stay.
Cancelled reservations — the number of cancelled reservations.
The booking performance report defaults to showing you performance data for the last month to date. View booking performance based on booked-on-date or stay date.
Source market
Source market data will show you which countries bookings are coming from. Use data to optimise strategic pricing and promotion decisions with a view of which markets geographically are driving the most revenue.
Source market opportunities — see which countries bookings are coming from.
Trend by source market — compare performance (room nights and room revenue) based on the country guests booked from.
Overview by source market — see data in a table that breaks down performance results per country. For Destination market data, you will see a percentage of the total value.
Channel mix
See which channels (OTAs and SiteMinder’s booking engine) are generating the most bookings and revenue for your property.
View the following data:
Room nights and revenue by channel
Trend by channel — compare performance across channels.
Overview by channel — see data in a table that breaks down performance results per channel.
Room types
View Room types data to see which of your room types generated the most bookings and revenue. View the following data:
Room revenue by room type
Room nights by room type
Trend by room type — compare performance across your room types.
Overview by room type — see data in a table that breaks down performance results per room type.
Rate plans
View Rate plan data to see which of your rate plans generated the most bookings and revenue. View the following data:
Room revenue by rate plan
Room nights by rate plan
Trend by rate plan — compare performance across your rate plans.
Overview by rate plan — see data in a table that breaks down performance results per rate plan.
Dynamic Revenue Plus
Dynamic Revenue Plus can be added to your existing SiteMinder plan. Dynamic Revenue Plus is currently available in Australia and New Zealand, and will be available in more countries soon.
Dynamic Revenue Plus is a suite of revenue driving capabilities designed to help you unleash your revenue multiplying power. Dynamic Revenue Plus will give you access to market data within Insights in your SiteMinder platform, as well as a view of upcoming events and holidays, and opportunities and alerts with the SiteMinder mobile app.
To learn more and request a call about Dynamic Revenue Plus, go to Insights > Dynamic Revenue Plus or enquire here.